Introducing the new DSNO brand identity…
As our organization evolves, we recognize the importance of a clear mission statement, a set of aligned core values, and a brand + logo that best represents who we are today and where we’re headed. The Board of Directors spent several months creating a fresh brand identity, and we are excited to share with you!
Mission Statement
We connect, embrace, and celebrate our community.
Core Values
We Value All Life
All lives are valued equally and every person is embraced and celebrated for their unique contribution and impact in the community
We Bring Hope
Our collective experience inspires belief in the endless potential of individuals who experience Down syndrome or other disabilities
We Build Community
We cultivate strong community where individuals and families connect through shared experience while finding strength in unity
We Welcome All
We champion diversity and inclusivity, ensuring that everyone is welcomed, accepted, and cherished for their unique contributions
We Guide + Support
With compassionate guidance and steadfast support, we equip our community with proven tools and resources to navigate our shared journey
We Educate + Empower
We enable a strong foundation for success, resilience, and community engagement by educating and empowering individuals and their support networks
We Partner + Connect
We amplify our impact by forging collaborative partnerships and connections with other organizations, professionals, and advocates
New Logo + Brand
Community
Three ARROWS are incorporated to represent RISING UP, a symbol recognized within our community
Connection
Sometimes we wrap the logo in a CIRCLE to represent our desire to CONNECT, EMBRACE + CELEBRATE our community
Continuity
A SIMILAR FONT from original logo is used to call upon our heritage while highlighting DSNO, our common name
Celebration
The new vibrant COLOR PALETTE reminds us of the CELEBRATION, JOY, and MOSAIC of our community
Suzanne Vu, board member and logo designer, envisions the new DSNO logo as “a beacon of hope, a canvas of endless opportunities, and a testament to the beautiful mosaic of our community.”
We couldn’t agree more! Thank you for joining us in this exciting new chapter as we celebrate our collective community spirit and embrace change. In the coming weeks, keep an eye out for our new brand elements as they come alive on the website and permeate all aspects of the organization.
We want your feedback! Feel free to reach out to a board member directly, or send via this form.
Onward together,
Elliott Dale, Chase Fettig, Christy Fitzpatrick, Cory Morgan, Kyle Pearson, Jim Studer, Suzanne Vu
Board of Directors
Tiffany Morgan
Program Director
